The E-Mooks!

There’s a Japanese bookstore in Midtown called Kinokuniya. Kinokuniya houses a Cafe Zaiya, tons of Japanese books (cookbooks included!), stationary, and most importantly, E-Mooks.

Funny word, right? A Mook is a cross between a magazine and book. And an E-Mook is a Mook that comes with a freebie which is also known as a furoku. The freebie is most often a tote or makeup bag. Each E-Mook is tied to a brand or designer and the purpose of buying an E-Mook isn’t for the magazine/book but for the freebie! Last summer YSL came out with a E-Mook – the Mook itself was fairly boring, lots of fashion shots and make-up tips. But the real reason I bought the mook was for this…

black tote bag! How cute is this? The E-Mook was $25 (Is this cheaper in Japan? I’ve always wondered if Kinokuniya sells at a big mark-up?), and worth every penny. I used this tote throughout the year and even folded it up into my luggage for travel. It has a silky bow on the front and the inside is lined in a deep pink cotton. There’s a magnetic closure, and it’s the perfect size for carrying magazines and whatever edibles I accumulate throughout the day.

Kinokuniya carries 6-10 different E-Mooks at any given time, though I bet you can find much more variety in Japan. The good part about Kinokuniya is that if they don’t have a specific E-Mook they’ll place special orders for no extra charge. I saw this Mariage Frères E-Mook on Kat’s blog last week and totally fell in E-Mook lust!

So I went to Kinokuniya later that afternoon and though they didn’t stock the Mariage Frères E-Mook, they placed a special order. The lady said it would three weeks but they called five days later and said it arrived. So quick, huzzah! $22, just slightly cheaper than the YSL one. The E-Mook is cute – a showcase catalog of all the tea flavors…

…and pastries and cakes they offer at the tea salons. Now this is my idea of eye candy ;)

The tote is much smaller than the YSL one, only about eight-inches in height, and no inner lining. Regardless, it’s still over the top adorable if you’re a Mariage Frères fan, heheh. The other side of the tote…

…looks like this. A bit cheesy, no? I prefer the other side so will make sure to hold the bag with this side facing in ;) Can’t wait for warmer weather when I can replace heavier winter bags with something this light. It’ll hold a wallet, cell, keys and a few other knickknacks. Now if only all the other tea companies would come out with E-Mooks!

Kinokuniya Bookstore

1073 Avenue of the Americas
New York, NY 10018
(212) 869-1700

Sugar Rush’ed…

…for the week at Serious Eats New York. Plus, ‘Lunch for One’ at Clinton Street Baking and a peek into the refrigerated section of Murray’s Cheese! Happy Friday ^_^

Lunch for One: Banana French Toast at Clinton Street Baking Co.

Sugar Rush: Keste’s Tiramisu

Sugar Rush: Rice Pudding Tempura at 15 East

Lunch for One: The Refrigerated Section of Murray’s Cheese

Sugar Rush: Praline Parfait at Pearl Oyster Bar

Sugar Rush: Cranberry-Sage Pie at Four & Twenty Blackbirds

Hot Drinks, NY: Buckwheat Matcha at Ten Ren

Sugar Rush: Gummies and Marshmallows at Sunrise Mart…Matcha Marshmallows and……Mangosteen Gummies

A Little Job Posting

As some of you know, I recently left real estate sales for freelance writing opportunities and to work full-time on a new project.

I am hiring (with much help from Monsieur P!) an NYC-based Senior Web Developer with front and back-end experience for this new company. A love of food and experience creating and handling high volume marketplace and payment systems is key. Compensation is equity-based.

Email me at with resume. Please pass this to anyone you know who is qualified and interested.

Hope to bring you some very exciting news soon!

Breakfast: Wonder City Coffee & Donuts @ Brindle Room

Good morning!

9am at the Brindle Room. Just happen to be reading this doughnut article by total coincidence. Lucky we live NYC, no?

Peppermint Tea for a cold day and two Doughnuts ($1.75 each) hot out of the fryer. They only make cake doughnuts, but they’re extra-tender cake doughnuts. The culprit? Mashed potatoes mixed into the dough. That’s the Powdered Sugar Cake Doughnut and a…

Chocolate-Hazelnut Cake Doughnut topped with sliced almonds. Shhh, don’t dare tell Monsieur P…we’re supposed to be eating healthier! ;)

Bonus: free wi-fi at Brindle Room when they do a morning morph into “Wonder City Coffee & Donuts.”

Brindle Room
277 East 10th Street
New York, NY 10009
(212) 529-9702

Saturday Morning: Russ & Daughters

Morning wake-up, clean the apartment, hot pot of tea. And the wind! We practically flew down Broadway and across Houston, making our way to Russ & Daughters. Monsieur P wasn’t too excited about the Saturday morning crowds inside this New York institution, but I assured him that it would be well worth it. Do you remember my first visit to Russ & Daughters? Hard to believe that was four years ago.

A fifteen-minute wait, then “serving number 42!” Here we are! One Classic please, an everything bagel with Scallion Cream Cheese and Scottish Smoked Salmon. Pricey at $10.95, but oh, the quality!

There’s a rainbow of cream cheese flavors to pick from, and a choice of:
– Gaspe Nova Smoked Salmon
– Scottish Smoked Salmon
– Irish Organic Smoked Salmon

For $12.45 there’s the choice of:
– Loin Cut Smoked Salmon
– Wild Western Nova
– Double Smoked Danish Smoked Salmon

We also shared the Heebster ($8.45), a bagel sandwich with Horseradish-Dill Cream Cheese and Whitefish & Baked Salmon Salad.

Each sandwich was sliced in half making it easy to share. Coupled with fresh squeezed orange juice and I wouldn’t trade this Saturday morning for anything else in the world.

We bought a few extra bagels and “salads” for afternoon snack. A quarter pound of Smoked Salmon Tartare ($15.96/lb)…

…and the Eggplant Salad Romanian ($7.97/lb) with peppers and garlic. This and the Eggplant Caponata from Otto are my two favourite cold eggplant salads in the city.

On the rest of today’s agenda: warm bubble bath, baking cheddar biscuits, afternoon on the couch with Breakfast at Tiffany’s, and then dinner at ABC Kitchen. Bon weekend!

Russ & Daughters
179 East Houston Street
New York, NY 10002
(212) 475-4880